What Do Logo Colors Tell Us?
Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
Men are attracted to the color red. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
Orange is a friendly, playful color. It shows overall energy. It is great with children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. Combined with other colors, they are very powerful.